This industry sees dozens of billions of dollars annually. However, more than 97% of all people fail at reaching success. The reason for this is because they give up before success comes and they do not know certain a certain misconception that is told in the home business industry.

There is a common misconception which most people believe to be true that states if you tell five people who tell five people who tells five people about your business, you will see massive income in no time. The truth of the matter is, you won't. There is so much more to marketing than that. In order to see success in business, especially in home business, you must target the right market. You must find demand and fill it with supply. You have to figure out where are the people who are most willing to buy what you have to offer.

So what ends up happening is home business owners end up chasing the wrong people to join their company and before you know it, it only takes a couple harsh no's in order for the average person to start getting discouraged.

If you are wondering why the teaching of trying to sell to family and friends exist in the home business industry, I will explain right now. The first home-based businesses started in the early 1950's. In that time there was no internet and the cell phone did not exist. So urban communities saw it most fit to pitch family and friends. However, as of today, time has changed. We have the internet and we have cell phones and landlines. In addition, some family and friends get offended when they get "pitched". They feel used and abused because they are your friends and not people you should be trying to make money out of.

If you want to see success in the home business industry, you must seek help. There are organizations of experts who offer free reports to those who are serious about earning real income and achieving financial freedom.

Obviously there are many resources all over the internet, but the important thing to take away is understanding how the industry works, how to find the right market for what you are offering, how to figure out if the compensation plan is fair, and how long has the home business been alive. You do not want to be a part of a home business that was made yesterday. You want a home business with a great history and a great track record.